Ariel Lim, Author at Effective Digital Marketing

The Role of Content in the 5 Stages of Awareness

The 5 Stages of Awareness is a framework that allows you to easily create content for your blog and website without being salesy.

In a previous video, I shared what the 5 stages of awareness are. In this video, you’ll learn some tips on how to use it to create content.

As you know by now, being to salesy — that is only talking about your company, your products and services — is not effective. It won’t actually get you more sales.

So, start creating content around the problems your products/services solve.

Why Should You Use Google Tag Manager

Google Tag Manager (GTM) is a tag management solution that allows you to add snippets of code to your website (or app) without the need to know anything about code, nor get stuck waiting for developers to add them.

How to Use the 5 Stages of Awareness

The 5 stages of awareness is a framework that you can use to create focused and relevant messages in your campaigns.

What Is Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free tag management solution offered by Google.

What Are the 5 Stages of Awareness

The 5 stages of awareness is a great framework you can use in all aspects of digital marketing — from content creation, personalization, segmentation, ads, and lead nurturing sequences.

Why Should You Exclude Internal Traffic in Google Analytics

Excluding your internal traffic is essential if you want to keep your Google Analytics data accurate.

What Are Goals in Google Analytics

Are you using goals in your Google Analytics account? Goals allow you to determine which actions/behaviors your visitors do on your website bring you closer to your business goals.

Two Basic Filters You Should Add to Your Google Analytics Account

Are you using Google Analytics? If so, have you added filters in your account? If not, your reports could be highly inflated and lead to misleading results.

How to Use Both Visit-to-Lead Ratio and Lead-to-Customer Ratio (Part 3)

Ceteris paribus — a latin phrase that means “all other things being equal” — is a phrase used by economists.