Category Archives for How To

How to Calculate Cost per Lead (CPL)

Calculating your CPL is very easy. But it depends on how your organization is setup.

In the almost 10 years I’ve been in digital marketing, I’ve never met any marketer who is tracking their organization’s cost per lead. I don’t know why.

I think it’s because they don’t know. Or don’t want to. Either way, that’s a very ineffective way to go through digital marketing.

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How to Use Social Media Properly

In this video, I share how people use social media and how organizations use them. And there’s a HUGE disconnect.

Social media is one of the channels marketers often think they can use to bombard their customers. After all, it’s free. So why not use it to spread their sales and promos, right?

But really, if you think about it, is that really how people use social media? When you’re using Facebook or Instagram, do you enjoy seeing those ads?

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