The 5 Stages of Awareness is a framework that allows you to easily create content for your blog and website without being salesy.
In a previous video, I shared what the 5 stages of awareness are. In this video, you’ll learn some tips on how to use it to create content.
As you know by now, being to salesy — that is only talking about your company, your products and services — is not effective. It won’t actually get you more sales.
So, start creating content around the problems your products/services solve.
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Google Tag Manager (GTM) is a tag management solution that allows you to add snippets of code to your website (or app) without the need to know anything about code, nor get stuck waiting for developers to add them.
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Google Tag Manager (GTM) is a free tag management solution offered by Google.
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The 5 stages of awareness is a great framework you can use in all aspects of digital marketing — from content creation, personalization, segmentation, ads, and lead nurturing sequences.
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Are you using goals in your Google Analytics account? Goals allow you to determine which actions/behaviors your visitors do on your website bring you closer to your business goals.
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Are you using filters in your #GoogleAnalytics account? If not, you’re at risk of inflating your data.
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Are you setting your digital marketing targets arbitrarily? Using your gut? Making guesses?
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Do you know how to track the performance of your campaigns and which specific channels are working for you?
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The traffic that goes to Others in your Google Analytics reports are the traffic with UTM tags that doesn’t fall into the default channel grouping settings.
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