First Principles: You’re Not That Different

Do you like spam? No, not the canned food. Spam as in unsolicited email.

No, right?

What about being constantly bombarded with promotional discounts via email and/or SMS messages?

No again, right?

What about receiving an SMS about a new pre-selling condominium, or a low-interest loan offer.

I don’t think so, too.

See, that’s the problem with a lot of marketers today. It’s as if they are different when they are the “sender” than when they are the “recipient.” Look, you’re not that different.

If you don’t like receiving these kinds of messages, stop sending them.

Think about what you’d like to receive and how you’d like to receive these messages. Visualize it. Then implement it. I know it’s hard work, but that’s the only way to get ahead.

With such a low bar, a simple change can quickly differentiate you from your competitors.

Ariel Lim

About the Author

Ariel Lim

Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.

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