How to Calculate the Lead-to-Customer Ratio

October 15, 2018

Not sure how many leads you need to get to reach your customer goal? Use the lead-to-customer ratio!

It’s one of the most basic digital marketing metrics you need to track if you want to succeed in today’s hyper competitive world.

You can use the lead-to-customer ratio in a lot of ways like analyzing your campaign performance, comparing one campaign from another, forecasting your targets, and many more. I’ll go over them in some other videos.

But for now, start tracking it along with the other metrics I shared before so you can establish a baseline.

Ariel Lim

About the Author

Ariel Lim

Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.

Follow Ariel Lim:


Receive a weekly digest of content like this delivered straight to your inbox.