How to Calculate the Visit-to-Lead Ratio
Calculating your visit-to-lead ratio is easy. All you need are your the number of visits and leads you had for a particular period.
Most of the time, this period is monthly.
Here’s the formula:
Total leads ➗ Total visits x 100%
Keep tracking this ratio over time to establish a baseline. You can then use this to forecast your targets. That way, you don’t rely on gut-feel; rather, use data to your advantage.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.