How to Calculate the Visit-to-Lead Ratio

September 30, 2018

Calculating your visit-to-lead ratio is easy. All you need are your the number of visits and leads you had for a particular period.

Most of the time, this period is monthly.

Here’s the formula:
Total leads ➗ Total visits x 100%

Keep tracking this ratio over time to establish a baseline. You can then use this to forecast your targets. That way, you don’t rely on gut-feel; rather, use data to your advantage.

Ariel Lim

About the Author

Ariel Lim

Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.

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