How to Segment Your Email List

September 7, 2018

Segmenting your email list relies on “data points.” These data points represent the “fields” inside your email marketing software. Some examples are first names, last names, and email addresses. These examples are data points you collect to segment your list.

In this video, I shared two types of data points you should be collecting if you want to be more effective with your email marketing.

Ariel Lim

About the Author

Ariel Lim

Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.

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