How to Segment Your Email List
Segmenting your email list relies on “data points.” These data points represent the “fields” inside your email marketing software. Some examples are first names, last names, and email addresses. These examples are data points you collect to segment your list.
In this video, I shared two types of data points you should be collecting if you want to be more effective with your email marketing.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.