How to Use the Visit-to-Lead Ratio and Lead-to-Customer Ratio (part 1 of 3)
How do you set your customer, lead, and visit targets? Do you have a method you use? Or are you simply using your gut and guessing numbers?
This method uses a data-driven approach as opposed to guessing and coming up with arbitrary numbers.
This is part 1 of a 3-part video series that explains how you can use the two metrics we discussed in previous videos to forecast your targets.
Part 1: Baseline metrics and revenue goal
Part 2: Forecasting targets using baseline metrics
Part 3: Other uses and reminders
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.