How to Use the Visit-to-Lead Ratio and Lead-to-Customer Ratio (part 2 of 3)
Are you setting your digital marketing targets arbitrarily? Using your gut? Making guesses?
Use this method to set data-driven targets. This way, you, your team, and your boss won’t scratch your heads when you don’t hit your targets.
With this method, you don’t blame the market for not being ready. You don’t make up excuses for your poor performance.
If you use this method to forecast your targets, you will know where you need to improve on next time.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.