In this video, I share how people use social media and how organizations use them. And there’s a HUGE disconnect.
Social media is one of the channels marketers often think they can use to bombard their customers. After all, it’s free. So why not use it to spread their sales and promos, right?
But really, if you think about it, is that really how people use social media? When you’re using Facebook or Instagram, do you enjoy seeing those ads?Continue reading