Effective Digital Marketing - Page 2 of 10 - Where Filipino Marketers Learn to Be Effective

What Are Filters in Google Analytics

Are you using filters in your #GoogleAnalytics account? If not, you’re at risk of inflating your data.

How to Use the Visit-to-Lead Ratio and Lead-to-Customer Ratio (part 2 of 3)

Are you setting your digital marketing targets arbitrarily? Using your gut? Making guesses?

What are UTM Tags

Do you know how to track the performance of your campaigns and which specific channels are working for you?

How to Use the Visit-to-Lead Ratio and Lead-to-Customer Ratio (part 1 of 3)

How do you set your customer, lead, and visit targets? Do you have a method you use? Or are you simply using your gut and guessing numbers?

How to Calculate the Lead-to-Customer Ratio

Not sure how many leads you need to get to reach your customer goal? Use the lead-to-customer ratio!

What is the Others Traffic

The traffic that goes to Others in your Google Analytics reports are the traffic with UTM tags that doesn’t fall into the default channel grouping settings.

What Is the Lead-to-Customer Ratio

The lead-to-customer ratio is a metric that tells you how many leads you closed to become your paying customers.

What Is Direct Traffic

Direct traffic is one of the default channel groupings in Google Analytics.

How to Calculate the Visit-to-Lead Ratio

Calculating your visit-to-lead ratio is easy. All you need are your the number of visits and leads you had for a particular period.