Personalization in Email: Using Content and Context Together

September 9, 2018

Always use both content and context to personalize your email. Do this and you’ll see your results skyrocket!

What does that mean?

Stop sending a newsletter to everyone on your list!

Unless you’re a highly niche product/service, your list is most likely as diverse as the human race. So don’t lump them all together in a newsletter.

Ariel Lim

About the Author

Ariel Lim

Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.

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