Personalization in Email: Using Content and Context Together
Always use both content and context to personalize your email. Do this and you’ll see your results skyrocket!
What does that mean?
Stop sending a newsletter to everyone on your list!
Unless you’re a highly niche product/service, your list is most likely as diverse as the human race. So don’t lump them all together in a newsletter.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.