Segmentation: Examples of Implicit Data
Adding implicit data to your segmentation strategy will catapult you to email marketing success. And i’m not exaggerating.
Pro tip: use both explicit and implicit data to reaffirm your hypothesis. For example, you can create a segment of people who read your blog articles about email marketing. Then cross- reference this with your explicit data segment of people who said their greatest challenge is email marketing. What you’d get is a hyper-targeted list of people who really need help with email marketing.
You can then enroll them in a separate lead nurturing campaign about your email marketing services, or just send advance / pro tips on improving their email marketing.
Compare this information with your regular email blats about email marketing. This segment will outperform your regular blasts 99.99% of the time!
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.