How to Use the Visit-to-Lead Ratio and Lead-to-Customer Ratio (part 1 of 3)
How do you set your customer, lead, and visit targets? Do you have a method you use? Or are you simply using your gut and guessing numbers?
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How do you set your customer, lead, and visit targets? Do you have a method you use? Or are you simply using your gut and guessing numbers?
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Not sure how many leads you need to get to reach your customer goal? Use the lead-to-customer ratio!
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The traffic that goes to Others in your Google Analytics reports are the traffic with UTM tags that doesn’t fall into the default channel grouping settings.
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The lead-to-customer ratio is a metric that tells you how many leads you closed to become your paying customers.
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Direct traffic is one of the default channel groupings in Google Analytics.
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Calculating your visit-to-lead ratio is easy. All you need are your the number of visits and leads you had for a particular period.
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The traffic that goes to the segment Email in your Google Analytics reports usually come from your email marketing campaigns.
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One of the metrics you should be tracking is your visit-to-lead ratio. This metric tells you how how many leads you converted from your website’s traffic.
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Referral traffic is the second, best type of traffic you want to have and see in your Google Analytics reports.
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