Analytics and Reporting Archives - Page 2 of 4

How to Use the Visit-to-Lead Ratio and Lead-to-Customer Ratio (part 1 of 3)

How do you set your customer, lead, and visit targets? Do you have a method you use? Or are you simply using your gut and guessing numbers?

How to Calculate the Lead-to-Customer Ratio

Not sure how many leads you need to get to reach your customer goal? Use the lead-to-customer ratio!

What is the Others Traffic

The traffic that goes to Others in your Google Analytics reports are the traffic with UTM tags that doesn’t fall into the default channel grouping settings.

What Is the Lead-to-Customer Ratio

The lead-to-customer ratio is a metric that tells you how many leads you closed to become your paying customers.

What Is Direct Traffic

Direct traffic is one of the default channel groupings in Google Analytics.

How to Calculate the Visit-to-Lead Ratio

Calculating your visit-to-lead ratio is easy. All you need are your the number of visits and leads you had for a particular period.

What Is Email Traffic

The traffic that goes to the segment Email in your Google Analytics reports usually come from your email marketing campaigns.

What Is the Visit-to-Lead Ratio

One of the metrics you should be tracking is your visit-to-lead ratio. This metric tells you how how many leads you converted from your website’s traffic.

What Is Referral Traffic

Referral traffic is the second, best type of traffic you want to have and see in your Google Analytics reports.