Email Marketing Archives - Effective Digital Marketing

What Is Email Traffic

The traffic that goes to the segment Email in your Google Analytics reports usually come from your email marketing campaigns.

Why You Should Segment Your Email List

Segmenting your email list is a necessity if you want to succeed in today’s world. Think about it, with hundreds or even thousands of competitors trying to get your attention, who do you think will win?

Segmentation: Demographics

There are many ways to segment your contacts list (email list). One of them is demographics. Find out what they are and how you can use them in your organization!

Segmentation: Behavioral

There are many ways to segment your contacts list (email list). One of them is behavioral. Find out what they are and how you can use them in your organization!

Segmentation: Geographic

There are many ways to segment your contacts list (email list). One way to segment them is through geographic segmentation.

Segmentation: Psychographics

There are many ways to segment your contacts list (email list). One of them is using psychographics.

Segmentation: Examples of Explicit Data

Segmenting your email list using explicit data is the most basic type of segmentation. If you don’t know where to start, well, here you go!

Personalization in Email: Using Content and Context Together

Always use both content and context to personalize your email. Do this and you’ll see your results skyrocket!

Personalization in Email: Context

Context in email marketing is all about timing. Receiving the right email at the wrong time is frustrating. You end up annoying your customer instead of delighting them.