Using CPL to Analyze Campaign Performance
In this video, I share the first thing you need to do when you analyze your campaign’s Cost per Lead (CPL).
Without the ability to analyze your CPL, you won’t know the effectiveness of your campaigns.
Start measuring this metric so you know what you need to improve on later on.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.