What Are Goals in Google Analytics
Are you using goals in your Google Analytics account? Goals allow you to determine which actions/behaviors your visitors do on your website bring you closer to your business goals.
It allows you to determine which pages are more valuable than others. It allows you to capitalize on those opportunities to further grow your business.
For example, you’re an eCommerce store. You also believe in content marketing and is planning to optimize your lead nurturing sequence. If you have goals setup, you can look at the “path” in which people go through to see which content is aiding in the goal conversion.
Once you find out what these articles are, you can include them in your lead nurturing sequence so that it can give you a higher chance of conversion later on. And that’s just one use of goals.
If you’re not using goals on your GA account and want to learn how, let me know in the comments or send me an email. I’d be glad to help!
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.