What Are Search Engine Results Pages (SERPS)
SERPS stand for Search Engine Results Pages. These are the pages that give you the results of what you searched for.
The search engines, like Google and Bing, give out personalized results on these pages. That means even if we searched for “Effective digital marketing,” the results might vary for both of us.
Factors like search history, device, location, and many more are considered in that split-second loading time.
Lastly, don’t forget that there are other types of search engines. YouTube and Pinterest are both considered visual search engines.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.