What Is Cost per Lead

Cost per Lead (CPL) is a the total marketing and sales costs you spend for to acquire a single lead. It’s metric that every marketer should be tracking.

Since I touched on analytics in my previous 1MMV, I decided to go deeper and talk about one metric in detail. But since I’m limited to only a minute, I broke this metric down into a couple of 1MMVs. Stay tuned for the next couple of videos where I talk about CPL.

Ariel Lim

About the Author

Ariel Lim

Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.

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