What Is Google Analytics
Do you know what is Google Analytics? Are you using it on your website? If not, you’re fighting a losing battle.
Not many people know this, but Google Analytics is actually a freemium tool. Meaning, there is a paid version of it.
Google Analytics allows you to track what people are doing on your website, where they came from, and attribute which content or pages lead to a sale or conversion on your site.
For example, if you’re an eCommerce shop and you also blog regularly, you can determine which articles contributed to X amount of revenue. This is a way to determine ROI for your content marketing activities.
Another use of Google Analytics is to determine which channels (search engines, social media like facebook or youtube, partnerships with other websites) work best to bring you leads and customers. This will allow you to allocate the proper resources in your digital marketing campaigns.
For example, if you invest heavily in paid traffic or spending too much time doing outreach to brand ambassadors but looked at your reports and they say your leads and customers didn’t come from those channels, that is a sure-tell sign that those activities aren’t working for you.
Use Google Analytics to make data-driven decisions. Don’t just rely on your gut.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.