What Is Google Tag Manager (GTM)
Google Tag Manager (GTM) is a free tag management solution offered by Google.
You can easily deploy code changes to your website without having to go through developers or the IT team — which usually takes them forever to install a piece of code.
With GTM, you install the code once on all pages of your website, then manage everything inside it. For example, if you want to install Google Analytics and the Facebook Pixel, instead of installing two sets of code, you only do it once — the GTM code.
Then, you add the GA and FB Pixel inside GTM as tags. You can choose exactly which pages they should “fire” on. You can also make changes or delete it easily as well.
There are other uses for GTM such as for custom events and a whole lot more. We’ll go over that in some future posts. For now, start using GTM.
Transition all your existing code/tags inside it if you already have a website. But if you’re starting out, use GTM from day 1 so you avoid all the headaches later on.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.