What is the Others Traffic
The traffic that goes to Others in your Google Analytics reports are the traffic with UTM tags that doesn’t fall into the default channel grouping settings.
For example, the default setting for traffic that goes under Paid traffic are those with medium=ppc|cpc (ppc OR cpc).
If you manually tag your campaigns and you used a medium=email, it will automatically go to the Others traffic.
You can change how Google Analytics record the traffic in your account admin settings.
About the Author
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.