Why Should You Exclude Internal Traffic in Google Analytics

November 9, 2018

Excluding your internal traffic is essential if you want to keep your Google Analytics data accurate.

One of the most common pitfalls of marketers is assuming that once they have Google Analytics installed on their website, they can forget about it and look at it once a month to create their reports.

Unfortunately, that’s not how it works.

While Google Analytics can certainly work that way, you need to set it up properly first. One of them is to exclude your organization’s own visits to your website.

You do this by using an exclude IP address filter. That way, when you or anyone else in your organization visits your website, it won’t add up to your traffic.

After all, you’re not the “customer” of your organization. So, your visits could inflate your values. You could, then, interpret this as success.

And that is a mistake you can’t afford.

A lot of decisions can stem from you reading that spike in traffic as market adaption; rather, they were only yours and doesn’t reflect the market.

Want to learn how to set it up? Let me know in the comments below.

Ariel Lim

About the Author

Ariel Lim

Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.

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