Why You Should Segment Your Email List
Segmenting your email list is a necessity if you want to succeed in today’s world. Think about it, with hundreds or even thousands of competitors trying to get your attention, who do you think will win?
Not those with generic messaging. Not those who bombards everyone with the same thing over and over.
Those who win in this space are those who have hyper-targeted messaging. And the only way you can do that is through segmentation.
This allows you to personalize and tailor-fit your message.
About the Author
Ariel Lim
Ariel Lim is a Management Consultant that has helped more than a dozen companies across the globe increase their website traffic, generate leads, and increase revenues. Together, he works with small business owners formulate strategies, implement campaigns, and measure performance.
